All Jobs
All Jobs
Digital Marketing Manager Shreveport

ASC (American Screening Corp)

Digital Marketing Manager

Full Time • Shreveport
Benefits:
  • Flexible schedule
  • Opportunity for advancement
  • Training & development
About the Role:
As the Digital Marketing Manager at American Screening Corp, you'll play a pivotal role in driving our online presence and engagement. Join our innovative team in Shreveport, LA, and leverage your expertise to enhance our digital marketing strategies and connect with our valued customers.


Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to increase brand awareness.
  • Manage and optimize social media campaigns across various platforms.
  • Analyze website traffic and user engagement metrics to inform marketing decisions.
  • Create engaging content for blogs, newsletters, and social media channels.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.
  • Oversee email marketing campaigns and track their performance.
  • Conduct market research to identify trends and opportunities in the industry.
  • Monitor and report on the effectiveness of digital marketing initiatives.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in digital marketing or a similar role.
  • Proficiency in SEO, PPC, and social media marketing strategies.
  • Strong analytical skills with experience using tools like Google Analytics.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Creative mindset with a passion for digital trends and innovation.
  • Experience with marketing automation tools is a plus.
About Us:
American Screening Corp has been a leader in the diagnostic testing industry for over 15 years, providing high-quality products to healthcare professionals. Our commitment to excellence and customer satisfaction has earned us a loyal client base, and our dynamic work environment fosters growth and innovation for our employees.


Core Interview Questions
Purpose: Identify a high-performing Digital Marketing Manager who can own website performance, paid acquisition, lifecycle marketing, HubSpot execution, and customer proof systems that drive revenue.

Applications will be rejected without answering those:

1. Ownership & Results
1. What digital channels do you own end-to-end, and what KPIs were you accountable for?
2. What is the most meaningful revenue or pipeline result you personally drove?
3. What failed, and what did you change as a result?

2. Website & Conversion
4. How do you quickly assess whether a website is converting effectively?
5. What are the first actions you take to improve conversion rate?
6. Describe one website or landing page change that materially increased conversions.

3. Product & Messaging
7. How do you turn a technical or regulated product into a clear, high-converting offer?
8. How do you decide which products or offers to promote first?

4. Google Ads Performance
9. How do you structure a Google Ads account for control and scale?
10. How do you identify and eliminate wasted ad spend?
11. What does a healthy CPL or ROAS look like to you, and why?

5. Email & Lifecycle Marketing
12. What email sequences have you built that directly drove revenue?
13. How do you segment and personalize email campaigns?
14. Which email metrics actually matter when judging success?

6. HubSpot Execution
15. How have you used HubSpot to support both marketing and sales?
16. What workflows, automations, or lead scoring models have you built?
17. How do you ensure clean data and accurate attribution?

7. Testimonials & Customer Proof
18. How do you systematically collect written and video testimonials?
19. When is the best time to ask a customer for a testimonial, and why?
20. Where do testimonials have the biggest impact on conversion?
21. How do you repurpose one testimonial across multiple channels?

8. Strategy & Signal Questions
22. If you had 90 days to double qualified leads, what would you do first?
23. Where do most companies waste marketing dollars?
24. What would you audit in your first 30 days here?

*Note: This role will be specifically for the on-site. 
Compensation: $45,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





(if you already have a resume on Indeed)

Or apply here.

* required fields

Location
Or
Or

U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Form CC-305
OMB Control Number 1250-0005
Expires 4/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

If no code provided, add their name instead.

Perks/Benefits our Members Offer Employees

Flexible Scheduling
Competitive Compensation
Career Advancement Opportunities